Branding?

And here's an odd picture that I snapped at the store yesterday.  It's a hair product designed to give you the wet hair look.  It's odd because, as I've discussed before, here in the UAE, and throughout most of the Middle East, women who walk out in public with wet hair are usually considered to be of rather negotiable virtue.  This is one of the first things that ex-pat women learn, often to their chagrin, when they move to the Middle East.  Now, I guess it could be designed for men, although it doesn't say that on the container and it wasn't in the male haircare section.  Hmmm, maybe they are targeting the clueless westerner demographic, and lord knows there's enough of us.